Creative Director & Senior Writer
Creative Director & Senior Writer
Growing up, my folks flipped houses where I realized installing drywall probably wasn't my calling. In 2nd grade I filled a spiral with my first stab at a novel. In 4th I crossbred dalmatian mice in my bathtub and sold them to local pet shops for a premium.
Since then I've out-run a baboon, met Castro, celebrated Iftar with the Royal Court of Jordan, "broke" an F1, and have developed an illicit relationship with running shoes, road bikes and downhill skis. The result’s a slightly taller version of what you see here, with a firm belief that good things happen when you get your hands dirty and learn by doing. In case you were wondering, you cannot crossbreed a black and tan mouse. It's a recessive thing. And I'm still quite fond of patching plaster
I am obsessed with this hugely under-tapped gap between entertainment and brand. Creative projects outside adland include some screenwriting (learn by doing and writing shitty first drafts), partnering with a Belgrade-based art and design platform incubating a few new product designs (in development), and classes at UCB & Second City Hollywood when I can fit 'em in.
I've been the CD on Dignity Health and all things Humankindness since I started at Eleven, and consider myself lucky to be surrounded by smart, talented, collaborative people I adore. My self-imposed mission: Elevate Humankindness to something richer than "nice." Let it be emotional, funny, multi-cultural, and socially relevant like we all are. You know, as humans.
Freelance is sexy. You get to hop a lot, work with some rad people in beautiful places. And the work's across the board, covering integrated platforms, digital and social content, traditional and experiential.
Eleven Inc, Windows Brand Lab, Omelet LA, Impact BBDO, Impact Proximity, Olive Roots India, Corbis, Keyframe Films.
Dignity Health, Windows, Windows Phone, Moet & Chandon, Sony, Mercedes-Benz, Skittles, Lays, Maltesers, Axiom Telecom, Veer, "License to Operate" (feature documentary), Zizo (Lebanese restaurant franchise in India).
People ask me, "Why Dubai?" Some crazy things happen there that you just can't rival anywhere else. It's also where I found my creative groove. I had the privilege to work with the Queen of Jordan, launched Ferrari World, and learned a lot. We pitched our faces off and were lucky to win enough new business to survive the 2009 economic crash, with hardly any layoffs.
New Biz: Ferrari World, Omniyat Properties, Arabian Canal (a Limitless master development), Capitol Mall Abu Dhabi, Desert Rock Music Festival, Anayou (by Du Telecom, think Google+ for Arabia), Eurosport Arabia, Jumeirah International.
Lead creative for: Ferrari World, Madrasati, Twix, Wiskas, Pedigree, Shangri-la, Desert Rock Music Festival, Omniyat Properties, Arabian Canal by Limitless, Anayou, Eurosport Arabia.
Pinch-hitter for: Nissan, Visa, Jumeirah International, CNN Middle East, Michelin, Bayt.com, Qatar Foundation & SAE Institute.
I got my feet wet in Seattle where I learned from some fantastic senior creatives, who I had a chance to work with again at Microsoft, a good 7 years later. Love it when things come around full circle.
Clients: T-Mobile, HP, Citibank, Malibu Rum, Real Networks, Washington State Lottery
I lucked out with internships. For the most part we were functioning like a junior team. And on our very first brief at Leo we pitched and won NaturAqua, Coca-Cola's Hungarian spring water brand.
Played Varsity LAX, sang with the Boston Pops, did the RA thing (but wasn't a very responsible one) and convinced a panel of professors that Semester at Sea counted as legit research for my honors thesis.
on an old cruise ship converted to a floating campus. Due to political instability following 9-11, the itinerary was in constant flux– never sure how each country might react to a boatload of mostly American college students. Met Castro, Desmond Tutu, outran a baboon, survived 20 foot seas and realized I have some serious exploring and language learning to do. Ports-of-call: Vancouver, Japan, Hong Kong, Vietnam, Cambodia, Singapore, India, Seychelles, South Africa, Brazil, Cuba.