writer | creative director
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DIGNITY HEALTH

Hello humankindness

 

Dignity Health is the fifth largest health care network in the US and largest hospital provider in California. While their belief that human connection heals has been a part of their DNA for the last 100 years, the Hello humankindess platform has given voice to that belief from the inside out. We were true creative and strategic partners at every level of their business, helping them to walk the talk and inject some hope into health care and the world at large.

 
 
 

 

A year into the campaign Dignity Health wanted to inject some fresh energy across the organization and remind employees that humankindness is much bigger than nice. 

 

 
 
 

Tis the season

 
 

You know you're a nurse when...

 

Nursing can be a thankless job. It takes a special person to hear that call. To celebrate National Nurses Week we went straight to the source and received hundreds of "Nursisms" from every hospital in the network in the form of notes, stories, scribbles, emails and video. 

 
 
 

The campaign included print and radio, with a focus on social where staff, friends and family could rally over the course of the week.

The first facebook post racked in over 36k likes and 8k shares. In the first year, the campaign produced the highest social engagement Dignity Health had seen yet and established their audience on Instagram.

 
 

Radio

 

What I expected to be a pretty bland testimonial campaign turned into a far more moving experience than I ever anticipated. We interviewed a number Dignity Health patients who've dealt with some serious treatments and health issues. Hector has a debilitating disease that makes it difficult for him to speak. Nevertheless, he bared his soul and voice to me. It was a tough conversation. For both of us.

 
 
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Some odds and ends

including some out of home, digital content, doctor love and a manifesto that I hear circulated Senate before the A.C.A. passed. I'd like to think that rumor's true.