There's a lot of cross-cultural tension these days. And social isn't exactly the healthiest place we spend our time. But what if we could turn our social channels into a healing space– across cultures, borders and generations?
What started out as a small social campaign for facebook canvas grew into a much larger weekly rollout covering 14 different countries and cultural traditions, included video, interviews, recipe sharing, animations, trivia and photo galleries across our social channels. Here's the case study.