writer | creative director
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FERRARI WORLD

It's your turn

 

 

When Ferrari launched their first theme park in Abu Dhabi it was their first leap into the advertising world. It was also the first time they genuinely wanted to throw the hallowed gates of Maranello open and invite their fans in– to get behind the wheel, take a spin through history, stuff your face with cannoli, tour the factory, and hold it together under G-Forces that only race car drivers or fighter pilots are prepared for. 

The 360 launch covered TV, cinema, print, outdoor, radio, digital, B2B, and all in-park design: signage, collateral, tickets, VIP gifts etc.