writer | creative director
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OMNIYAT PROPERTIES

Welcome to the Inspired World

 

Omniyat is a Dubai based luxury property developer. They partner with cutting edge architects like Zaha Hadid and Foster + Partners. With a portfolio of buildings laced with the latest technology, Omniyat's territory in the real estate business is defined by innovation and driven by imagination and art.

 

 
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This is the land of Imaginology.

There is a place where high-tech has become art-tech. There is a place where technology is the innovation you can feel but cannot see. There is a place where real estate is created, not just built. What is this place we invent? This place is Omniyat.

Welcome to the inspired world. 

 
Technology should be felt but not seen.  Appreciated but not noticed. Ride your chariots of inspired design on roads of shimmering science to a creative place. When living is sustainable and technology is art, the space around you will blossom. 
 
This is the land of Imaginology. There is a place where high-tech has become art-tech. There is a place where technology is the innovation you can feel but cannot see. There is a place where real estate is created, not just built. What is this place we invent? This place is Omniyat. Welcome to the inspired world. 

This is the land of Imaginology.
There is a place where high-tech has become art-tech. There is a place where technology is the innovation you can feel but cannot see. There is a place where real estate is created, not just built. What is this place we invent? This place is Omniyat. Welcome to the inspired world. 

Innovation is human.  There's never a question of technology working, or design making art. When creative and technical forces come together, the imagined space comes to life. It's natural. It's precise. It's beautiful. It's not a dream. It's Omniyat.   

Innovation is human. 
There's never a question of technology working, or design making art. When creative and technical forces come together, the imagined space comes to life. It's natural. It's precise. It's beautiful. It's not a dream. It's Omniyat. 
 

Online the brand philosophy, buildings and services, live on a little planet of their own. Tour the buildings, see what's under construction, on the market, or visit "The Helm" to see how Omniyat's innovators and leadership are shaping the future of art-tech real estate. 

 
 


While brand level communications established this imaginative world and it's philosophy, on the tactical side we created sub-brands for each property that could stand alone, sync with the brand voice and take on more of the sales-centric product work.     

 
 
 
 

The inspired world platform touched every facet of their business. Internally, the re-brand helped Omniyat open up creative flow across departments. From a manifesto at reception to "bottled inspiration" (water) in their conference rooms, or turning hallways into brainstorm walls, open to everyone. The inspired world starts to feel a lot more legit when every employee from the Barista to the CEO has a chance to contribute to the creative side of of the company.