Hi, I'm Cindy.
Growing up, my folks flipped houses where I realized installing drywall probably wasn't my calling. In 2nd grade I filled a spiral with my first stab at a novel. In 4th I crossbred "Dalmatian" mice in my bathtub and sold them to local pet shops for a premium.
Since then I've built a creative life across the globe, working in Dubai, Los Angeles, Budapest, Seattle and San Francisco (not necessarily in that order). I've partnered with a slew of brands from Ferrari World and Mercedes, to Dignity Health, Windows, Visa, Du Telecom, Twix, Wiskas and Pedigree. Some of my best work has come from partnerships with clients that felt less like "servicing a brand" and more like fulfilling a responsibility together, to entertain, to say something real and get noticed. Along the way, I've developed an illicit relationship with running shoes, road bikes, downhill skis, film festivals and some screenwriting projects in various stages of development. The result’s a slightly taller version of what you see here, with a firm belief that good things happen when you get your hands dirty and learn by doing.
I'm based in San Francisco and will be in South East Asia this fall and available for freelance.
A couple years ago three hospital networks across Arizona, California and Nevada merged, resulting in Dignity Health– the fifth largest health care provider in the US. During my time at Eleven I led creative for the "Hello humankindess" brand platform, which has been embraced at every level of the organization, both internally and with consumers. The brand itself runs like a car account with multiple campaigns and initiatives rolling out at brand level, in parallel with multiple service line campaigns for each region.
Creative Director | Writer
Eleven Inc, Huge, Windows Brand Lab, Omelet LA, Impact BBDO, Impact Proximity, Olive Roots India, Corbis, Keyframe Films.
Dignity Health, NFL Experience, Windows, Mercedes-Benz, Moet & Chandon, Sony, Skittles, Lays, Maltesers, Axiom Telecom, Veer, feature documentary "License to Operate".
Seattle, San Francisco,
Los Angeles, Dubai, New Delhi
Associate Creative Director | Senior Copywriter
People ask me, "Why Dubai?" Some crazy things happen there that you can't rival anywhere else. I had the privilege to work with the Queen of Jordan, launched Ferrari World, learned a lot and successfully pitched enough new business (noted with an *) for the agency to survive the 2009 economic crash with hardly any layoffs.
Ferrari World*, Twix, Wiskas, Pedigree, Nissan, Visa, Omniyat Properties*, Madrasati, Arabian Canal* (by Limitless), Capitol Mall Abu Dhabi*, Desert Rock Music Festival*, Du Telecom* (partnered with) Eurosport Arabia* and Jumeriah International*.
I got my feet wet in Seattle where I learned from some fantastic folk, who I got to work with again at Microsoft seven years later. Love it when things swing around full circle.
T-Mobile, HP, Citibank, Malibu Rum, Real Networks, Washington State Lottery
Leo Burnett Budapest
Saatchi & Saatchi London
Saatchi & Saatchi New York
Miami Ad School
BA in English, Creative Writing
University of Puget Sound
Around the world in 100 days
Met Castro, Arch Bishop Desmond Tutu, outran a baboon, survived 20 foot seas and realized I have some exploring and language learning to do.