To go head-to-head with Kitkat's break, The Twix school of thought embraced moments of mindfulness. The more time you spend with Twix the more you can discover, and appreciate the world around you. We commissioned a variety of artists to create these Twix-scapes full of fun details and interactions, and hidden Twix.
The 360 campaign included interactive games, newspaper puzzles, live radio DJ games, print, outdoor, postcards, point of sale, pack wraps, events, banners, giveaways and wandering trucks, each encouraging people to pause for a second. Take two.