creative director | writer
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Hi, I'm Cindy.

Growing up, my folks flipped houses where I realized installing drywall probably wasn't my calling. In 2nd grade I filled a spiral with my first stab at a novel. In 4th I crossbred "Dalmatian" mice in my bathtub and sold them to local pet shops for a premium.  

Since, I've build a creative life that's taken me to Seattle, London, Dubai, Budapest, Los Angeles, San Francisco, Thailand and so on. As a Writer and Creative Director I specialize in advertising's integrated conceptual space. I build and curate global and regional brands and little startups with big kid potential. For me, this means making strategic, artful and entertaining ideas that blur the lines between the media silos, between advertising, entertainment, experiences and content.  

Along the way I've developed an illicit relationship with curry, running shoes, road bikes, skis, film festivals, with a few side hustles in the works. The result of all this is a slightly taller version of what you see here, with a firm belief that good things happen when you get your hands dirty and learn by doing.

  

I'm based in Los Angeles and available for freelance concepting, creative directing, copywriting, script doctoring, brand inventing, re-inventing and curating, new business winning, and branded entertainment hatching.  

Currently


Freelance

2017- present 
2011-2015

Los Angeles, San Francisco, 
Seattle, Dubai, New Delhi

Creative Director | Writer

Stiglo Design, Eleven Inc, Huge, Microsoft Windows Brand Lab, Omelet LA, Impact BBDO, Impact Proximity, Olive Roots India, Corbis, Keyframe Films.

Dignity Health, Windows and Windows Phone, NFL, Mercedes-Benz, Moet & Chandon, Sony, Skittles, Lays, Maltesers, Axiom Telecom, Veer, feature documentary "License to Operate"


Eleven Inc.

San Francisco
2015-2016

 

Creative Director 

A couple years ago three hospital networks across Arizona, California and Nevada merged, resulting in Dignity Health– the fifth largest health care provider in the US. During my time at Eleven I led creative for the "Hello humankindness" brand platform, which has been embraced at every level of the organization, both internally and with consumers. The brand itself runs like a car account with multiple integrated campaigns and initiatives rolling out at brand level, in parallel with multiple service line campaigns for each region.


Associate Creative Director | Senior Copywriter

People ask me, "Why Dubai?" Crazy things happen there that you can't rival anywhere else. I had the privilege to work with the Queen of Jordan, launched Ferrari World, learned a lot and successfully pitched enough new business* for the agency to survive the 2009 economic crash with hardly any layoffs.

Ferrari World*, Twix, Whiskas, Pedigree, Nissan, Visa, Omniyat Properties*, Queen Rania Al Abdhullah, Limitless, Capitol Mall Abu Dhabi*, Axiom, Desert Rock Music Festival*, Du Telecom*, (partnered with) Eurosport Arabia*, Jumeriah International*

TBWA\RAAD

Dubai
2007-2011


Publicis West

Seattle
2006-2007

 

Junior Copywriter

I got my feet wet in Seattle where I learned from some fantastic folk, who I got to work with again at Microsoft seven years later. I love it when things swing around full circle. 

T-Mobile, HP, Citibank, Malibu Rum, Real Networks, Washington State Lottery


Creative Internships

Leo Burnett Budapest
Saatchi & Saatchi London
Saatchi & Saatchi New York

Miami Ad School

2004-2006


BA in English, Creative Writing

University of Puget Sound

2002

 

Around the world in 100 days

Met Castro, Archbishop Desmond Tutu, outran a baboon, survived 20 foot seas and realized I have some exploring and language learning to do.

Semester at Sea

Fall 2001