CINDY HAMMEL
creative director | writer
Windows Apps_ Chasing Storms-high.gif

Windows Brand Lab
Social First + Digital Content

 

An app for everything

Contrary to popular skepticism, Windows has a lot more apps than you think. So rather than dive into another mind-numbing demo we met up with savvy Windows users across the country who showed us how their favorite apps help them pursue their passion.

 

The first episode took us to Wyoming to see how a storm chaser and photographer does his thing. He showed us his setup and how his go-to-apps keep him synced and in the zone.
ECD: Dave Holloway, CD/AD: Dan Weeks, Director: Jessie Harris

Despite popular opinion, Windows has a lot more apps than you think, and they have a pretty sweet way of working across devices, multitasking and other perks. And who better to show us than actual Windows users, who are making a name for themselves in their niche fields. Meet Scott, a Colorado based storm chaser @ChaseCaseCO. We got to ride along with him through the wilds of Wyoming, where he showed us his set up, and how Windows and his go-to-apps keep him in the chase, and entertained between the storms.

Outtakes on Twitter and Instagram drove traffic to the App Store, and campaign landing page featured the full content series with a themed App Kit for each story. 

 
 

Icon Sick Day

The Nokia Lumia Icon was the best smartphone video camera out there, and Millennials need to see technology in action before they invest. So we rigged ten Icons onto two F2000 race cars to push the limits of the phone's video capabilities while highlighting its features.
At about 150mph the G-Force on then lens caused the video quality to warble a bit. Not too shabby for a phone at that time.

 

The organic campaign launched on Facebook and Twitter earning 100k Likes
10K Shares
A few Thousand re-tweets

The Icon is simply the best smartphone video camera out there and Millennials need to see technology in action before they invest. For the first two videos we rigging the phone to pro skier helmets, pro mountain biker helmets and wheels. This is the finale aiming to push the limits of the phone's video capabilities, and showcase it's features. We rigged about ten icons onto two F2000 "go karts". The icon did great. At about 150mph the G-Force finally caused the video quality to warble a bit. Not too shabby for a phone.
ECD: Dave Holloway, CD/AD: Dan Weeks