Contrary to popular skepticism, Windows has a lot more apps than you think. So rather than dive into another mind-numbing demo we met up with savvy Windows users across the country who showed us how their favorite apps help them pursue their passion.

The first episode took us to Wyoming to see how a storm chaser and photographer does his thing. He showed us his setup and how his go-to-apps keep him synced and in the zone.
ECD: Dave Holloway | CD/AD: Dan Weeks | Director: Jessie Harris

Outtakes on Twitter and Instagram drove traffic to the App Store, and campaign landing page featured the full content series with a themed App Kit for each story. 

Icon Sick Day

The Nokia Lumia Icon was the best smartphone video camera out there, and Millennials need to see technology in action before they invest. So we rigged ten Icons onto two F2000 race cars to push the limits of the phone's video capabilities while highlighting its features.
At about 150mph the G-Force on then lens caused the video quality to warble a bit. Not too shabby for a phone at that time. The organic campaign launched on Facebook and Twitter earning 100k Likes, 10K Shares, A few Thousand re-tweets