creative director | writer
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DIGNITY HEALTH

Hello humankindness

 

Dignity Health is the fifth largest health care network in the US and largest hospital provider in California. While their belief that human connection heals has been a part of their DNA for the last 100 years, the Hello humankindess platform has given voice to that belief from the inside out. We were true creative and strategic partners at every level of their business, helping them walk the talk and inject some hope into health care and the world at large.

 
 
 

 

A year into the campaign Dignity Health wanted to inject some fresh energy across the organization and remind employees that humankindness is much bigger than nice. 

 

 
 
 

On a lighter note…

 
 
 

You know you're a nurse when...

 

To celebrate National Nurses Week we went straight to source and collected hundreds of “nursisms” – the stories, jokes, tears, and truths from nurses across every department and hospital in the Dignity Health network. 

 
 
 
 
 

The campaign covered print and radio, but focused on social.

We were blown away by the engagement and energy this kicked up. The first facebook post racked in over 36k likes and 8k shares. The campaign produced the highest social engagement Dignity Health had ever seen and in one week we’d established an engaged Instagram audience without any sponsored posts.

 
 

Radio: Patient Stories

 

What I expected to be a bland testimonial campaign turned into a far more moving experience than we ever anticipated. I interviewed a number Dignity Health patients dealing with some serious treatments and health issues. Hector has a debilitating disease that makes it difficult for him to speak. Nevertheless, he bared his soul and voice to me.

It was a tough conversation. For both of us.

 
 
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Want more? here’s a smattering from a few other campaigns including digital and social content, outdoor, and a manifesto I heard circulated Senate before the A.C.A. passed. I hope that rumor's true.