creative director | writer
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Brand Content Series
streaming on Peacock

In this first-of-it’s kind 4-part docuseries, Host Adrienne Bailon-Houghton takes us back to her roots in New York City to start a deep dive into Latine beauty culture. Through the four-part series she meets Latine beauty brand founders to chat self-care, family, the role of community, the ritual we pass down through generations, and how they’re making waves in the beauty industry today.

 

Ventureland brought me on board to write the Pilot VO,
set the tone for the series, tease the next episode, sprinkle some poetry, and highlight the thematic hooks – because these stories matter. There’re personal and cultural icebergs here that run deeper than the usual, superficial beauty chatter. These women are shaking up a entrenched industry overdue for change. Loved working on this. What. A. Treat.

Produced in collaboration with Sephora, NBCUniversal, Ventureland, Digitas and VOX
Directed by Gabriela Ortega