360 Launch
The all-new A-Class was Mercedes' first foray into the hot hatch segment. The 360 launch campaign celebrates the young entrepreneurs, doers and dreamers who are just getting started. The campaign covered TVC, video content, radio, print, digital, outdoor, point-of-sale and events.
Digital Content
Every Beginning Has 'A-Story', so we caught up with the young entrepreneurs, designers and go-getters making news in the Middle East. They told us how they got started, what drives them and what keeps them going.
Radio? Yup still a thing
This campaign was a headline and manifesto machine that kept on giving, so no ads had to repeat. Same vibe, new copy.