creative director | writer
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Every beginning starts at 'A'


The all-new A-Class was Mercedes' first foray into the hot hatch segment. The 360 launch campaign celebrates the young entrepreneurs, doers and dreamers who are just getting started.

The campaign covered TVC, video content, radio, print, digital, outdoor, point-of-sale and events.


Every beginning
has 'A-Story'


We caught up with the young entrepreneurs, designers and go-getters making news in the Middle East. They told us how they got started, what drives them and what keeps them going.