creative director | writer
Pathfinder-Chick.jpg

Award winning
print + radio

Bayt.com

This started as a little cartoon series in my journal which evolved into a campaign for Bayt.com - a leading job search platform in the Middle East.

 

Writer/rough doodler: Me
Art Director: Daryl Villanueva
Illustrator: David Foldvari

 

Pedigree Puppy

TBWA\RAAD Dubai
AD: Daryl Villanueva
Photo: Andreas Franke

 

Nissan Pathfinder

TBWA\RAAD Dubai
AD: Daryl + Danilo Villanueva
Photos: Groovy Studios

 

Nissan Radio
Deadly Distractions

TBWA\RAAD Dubai
CD: Fouad Malak
Production: Earndrum Au
Director: Ralph Van Dijk

 

They say don’t put radio in your book. No one cares. Fuck that, I love these. If you wanna know how I tick when I’m writing from my happy place, give ‘em a listen. For context, Sheik Zayed Road (main freeway through Dubai) is one of the deadliest routes in the world, and some of the most innocent distractions are the biggest killers. So we did this PSA for the dealerships.

 

One of these…

Slayed the Effies till a media glitch got us disqualified. One has an lost-in-translation prostitution story. One features art from The Matrix concept artist. And one got to hang out on Lee Clow’s wall for a while. Most are a slice of something bigger, cause one-offs are silly.